When This Wagon Was Luxury
Original brochures, advertisements, pricing guides, and showroom materials from Chrysler's attempt to convince America that woodgrain was the future.
Somebody Bought This Thing New.
Before this wagon became a project, it was a new car sitting under dealership lights.
Someone walked into a Chrysler showroom, looked at the woodgrain, saw the turbo badge, and decided this was the car they wanted to take home.
This section collects the brochures, advertisements, commercials, and marketing materials that tell that story.
They may have been right.
The Brochures That Sold The Wagon
These are some of the most useful brochures, pricing resources, and Chrysler archives I've found so far.
1985 Chrysler Full-Line Brochure
The brochure that introduced the Town & Country Turbo wagon to the world.
View Brochure →1987 Chrysler Full-Line Brochure
Peak woodgrain luxury, turbocharged family transportation, and maximum 1980s Chrysler energy.
View Brochure →What Did This Wagon Cost New?
A look at the original MSRP, inflation-adjusted pricing, and what Chrysler considered luxury in 1985.
Read Article →Chrysler Brochure Archive
Decades of Chrysler brochures, advertisements, sales literature, and factory marketing materials.
Browse Archive →Showroom Sunday Archive
Every brochure, advertisement, MSRP article, and Chrysler history rabbit hole in one place.
Browse Archive →The Showroom Sunday Archive
Every Sunday I dive into brochures, advertisements, commercials, pricing guides, and factory marketing materials from when this wagon was new.
This Is Luxury
The horse-show brochure that convinced me Chrysler thought every wagon owner spent weekends around horses.
Read Article →What Did This Wagon Cost New?
The original MSRP, inflation math, and why this wagon was more expensive than you might think.
Read Article →The New Science Of Luxury
Breaking down one of Chrysler's most memorable Town & Country advertising campaigns.
Read Article →My Favorite Chrysler Advertisements
The horse-show brochure that inspired this entire section of the website.
One of Chrysler's most recognizable Town & Country Turbo campaigns.
A classic Chrysler campaign from the era.
Because apparently a station wagon needed a turbocharger.
1985 Town & Country Turbo MSRP
One of the things I was most curious about was what this wagon actually cost when it was new.
$13,000–$15,000 depending on options
Equivalent Today
Roughly $38,000–$45,000+
That's modern crossover money for a turbocharged faux-wood station wagon.
Read the full MSRP breakdown →
The Rabbit Holes Continue
There is still a lot of Chrysler history left to uncover.
Commercial Archive
Television commercials, promotional videos, and factory marketing films from the 1980s.
Coming Soon →Dealer Training Materials
The documents Chrysler used to teach salespeople how to sell these wagons.
Coming Soon →Accessory Catalogs
Factory accessories, dealer-installed options, and period upgrades.
Coming Soon →Paint & Trim Guides
Factory paint colors, woodgrain options, trim packages, and interior materials.
Coming Soon →Option Packages
Turbo models, luxury equipment, appearance packages, and factory upgrades.
Coming Soon →Preserving The Story
The repairs tell part of the wagon's story.
The brochures, advertisements, commercials, and factory materials tell the rest.
Every old Chrysler on the road today started as a brand-new car sitting in a showroom somewhere.
This archive exists to preserve a little piece of that history.
Showroom Sunday
Every Sunday I share another piece of Chrysler history, original marketing, showroom literature, or forgotten automotive weirdness from the era when this wagon was new.